Privacy Policy

Welcome to Cash Lounge (“we”, “us”, “our”). Your privacy and the security of your personal data are of utmost importance to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or use our website cashlounge7.co.uk and our related services. By accessing or using our platform, you consent to the practices described herein. If you do not agree with any part of this policy, please do not use our services.

1. Data Controller

The data controller responsible for your personal information is Cash Lounge, registered and operating in the United Kingdom. For any privacy concerns or requests, you may contact our Data Protection Officer at [email protected].

2. Information We Collect

We collect various types of personal data to provide and improve our services, including but not limited to:

Full name
Email address
Telephone number
Residential address
Date of birth and gender
IP address and device/browser information
Account registration and profile details
Transaction history including deposits and withdrawals
Usage data such as login times, location, and interaction with our services
Communications you send to us, including customer support inquiries
Identity verification documents, in compliance with UK Gambling Commission requirements
Special category data (e.g., health or ethnicity) only if voluntarily provided
Information from third parties for fraud prevention and responsible gambling checks

3. How We Use Your Information

We process your data for the following purposes:

To create and manage your Cash Lounge account
To verify your identity and confirm you are legally eligible to gamble (18+)
To process deposits, withdrawals, and other financial transactions securely
To comply with legal and regulatory obligations, including anti-money laundering and responsible gambling laws
To communicate important updates about your account and our services
To administer promotions, bonuses, and loyalty programmes
To send marketing communications, but only with your explicit consent
To personalise your experience and tailor content and offers
To analyse usage patterns and improve our platform’s functionality
To detect, prevent, and investigate fraud, money laundering, and other illegal activities
To generate aggregated statistics and reports for internal use

4. Legal Basis for Processing

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Gambling Act 2005. Our lawful bases include:

Your explicit consent (for marketing and certain optional services)
Performance of a contract with you (to provide gambling services)
Compliance with legal obligations (e.g., age verification, anti-money laundering)
Legitimate interests, such as fraud prevention and platform security, balanced against your rights

5. Data Retention

Your personal data will be retained only for as long as necessary to fulfil the purposes stated in this policy and to comply with legal and regulatory requirements. Typically, this means retaining data for up to five years after account closure or last activity. Certain information may be retained longer in cases of ongoing investigations, self-exclusion, or regulatory obligations.

6. Marketing Communications

We will only send you marketing messages if you have given your explicit consent. You can withdraw your consent or update your preferences at any time through your account settings or by following the unsubscribe link in our emails. We may also send you transactional or service-related communications which do not require consent.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our site, including:

Maintaining essential website functions and security
Remembering your preferences and login details
Analysing site usage and performance
Delivering personalised advertising, where permitted

You can manage cookie preferences via your browser settings. Please note that disabling certain cookies may affect the functionality of our services.

8. Sharing and International Transfers

Your personal data may be shared with trusted third parties to facilitate the operation of our services, such as:

Payment processors and financial institutions
IT and security service providers
Regulatory bodies and law enforcement agencies, where required by law
Fraud prevention and identity verification agencies
Affiliated companies within the Cash Lounge corporate group
Parties you have consented to share your data with

If your data is transferred outside the United Kingdom or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office.

9. Security of Your Data

We employ robust technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or alteration. These measures include encryption, access controls, regular security assessments, and staff training. Despite these efforts, no online transmission can be guaranteed as completely secure.

10. Your Rights

Under UK data protection law, you have the following rights regarding your personal data:

The right to be informed about how your data is processed
The right to access the personal data we hold about you
The right to rectify any inaccurate or incomplete data
The right to erasure (“right to be forgotten”) in certain circumstances
The right to restrict or object to certain processing activities
The right to data portability, allowing you to receive your data in a structured, commonly used format
The right to withdraw consent at any time, without affecting prior processing
The right to object to automated decision-making, including profiling, that has legal or significant effects

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within the timeframes required by law.

11. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. The latest version will always be available on this page with the date of last revision. Continued use of our services after changes constitutes acceptance of the updated policy.

12. Complaints

If you have any concerns about our handling of your personal data, please contact us first at [email protected]. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO), the independent authority responsible for data protection enforcement in the UK. Visit the ICO website for more information: https://ico.org.uk.

13. Responsible Gambling

Cash Lounge is committed to promoting responsible gambling. If you or someone you know may have a gambling problem, please seek help from organisations such as BeGambleAware. We may use your data to support responsible gambling measures, including self-exclusion and monitoring for problem gambling behaviour, in line with UK Gambling Commission requirements.

Last updated: 01 June 2025